Flexible Working
Training & Development
Pension Scheme

Media Relations Officer

Salary £40,000
Location London - Hybrid (40% in office)
{Mergefield Value}
{Mergefield Value}

This is a Permanent, Full Time vacancy that will close in {x} days at {xx:xx} BST.

The Vacancy

We have an opportunity for an experienced Media Relations Officer to be responsible for the day-to-day running of the ASA press office. You will lead on identifying and delivering proactive media stories to secure high-profile media coverage, as well as dealing with press enquiries with a view to promoting and protecting the ASA’s reputation. You will be responsible for ensuring the ASA’s weekly rulings are published on time, producing media briefings for spokespeople, and supporting the delivery of social media content. You will play an integral part in delivering the ASA’s new Awareness Strategy to help us achieve our ambition to raise awareness of, and trust in, the ASA system among the public, opinion formers, the advertising industry and the media.  

 

Key responsibilities: 

  • Deliver the day-to-day activities of the press office, engaging effectively with national, local and sector journalists, editors and commentators on behalf of the organisation 

  • Lead on and deliver proactive media stories, including through developing media plans and drafting press releases, selling-in stories and setting up media interviews 

  • Demonstrate a confident and authoritative approach to answering press enquiries to accurately convey the ASA and CAP’s position on issues, promoting both organisations’ reputations, and rebutting any inaccuracies 

  • Draft articles and op-eds for the CEO and Senior Management Team for publication on the website as well as speeches and presentations for the CEO at ASA and external events 

  • Participate in broadcast media interviews to explain our rulings and/or policy announcements, ensuring key messages are clearly communicated 

 

Key requirements: 

  • Experience of working in media relations in a busy press office environment, meeting tight deadlines 

  • Excellent oral and written communication skills 

  • Demonstrable experience of confident and effective communication with journalists, producers and editors, explaining complex issues succinctly in writing and orally 

  • Experience of drafting press releases, op-eds and articles, with a premium on attention to detail and quality  

  • Experience of supporting senior management team members in delivery of speeches, presentations and media interviews 

  • Experience of participating in broadcast media interviews 

The Company

We are the UK’s independent frontline regulator of ads by legitimate businesses and other organisations in all media, including online. We are authoritative and influential on ad regulation; the centre of expertise. The rules we administer and enforce are contained in the UK Advertising Codes, written by the industry Committees of Advertising Practice (CAP). To help maintain our independence from the industry that funds us, we are primarily funded at arm’s length by the Advertising Standards Boards of Finance (Asbof). Together, the ASA, CAP and Asbof make up the ASA system.

Our purpose is to make sure ads are responsible. Our ambition is to make sure every UK ad is a responsible ad. Our values are to be proactive, collaborative, accountable, transparent and decisive. We want external stakeholders to find us to be: independent in administering the Codes; evidence-based, proportionate, targeted and consistent; and reflective of society, not a social engineer.

We are passionate about what we do because responsible ads are good for people, good for society and good for business. They entertain and inform us, helping us to choose products and services. They fund the media, sport and culture we all enjoy. They can be a force for social good, encouraging us to contribute to good causes, make more responsible choices and stay safe. And they help deliver competition and power the economy. By making sure ads are responsible, we protect people from being misled, harmed or offended, helping them feel more confident in the ads they see and hear.

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